Validate a paid digital product

Who it's for: Anyone considering a course, template pack or tool.

The problem: Products often get built before anyone has asked for them.

Workflow

1. Write the buyer hypothesis
2. Research with sources you supply
3. Publish a pre-order request page
4. Build only after qualified requests arrive

Prerequisites & costs

• 5+ hours/week
• $0 to validate.

Watch out

Requests are a weaker signal than payment.

No income or result is promised. Outcomes depend on your offer, buyers and execution, and are recorded only when they actually happen.