Build a product and test it with real buyers
Validation is cheaper than building. You'll get a research memo that cites what was actually fetched, buyer-validation questions, pricing assumptions, a structured landing page you approve before it goes live, and an inquiry inbox. Demand is unknown until real people ask.
First outcomeResearch memo with dated sources · Offer and pricing hypothesis · Live landing page with request capture
Available capital
Weekly effort
What you have
Prerequisites 5+ hours a week for a few weeks; An idea or a website to research (optional); A way to reach potential buyers. Costs $0 for the page; Optional capped ad test — only after you connect an account and approve a cap; AI credits for research and drafting.